“This redesign makes it easy for people to go from public spaces to more private ones, like Groups. Here’s a quote from Facebook on the philosophy behind it: Why “Fix What Ain’t Broke”?įacebook’s intention with the change is primarily to bring the desktop version of the social media platform more in line with the mobile app experience, while also making it easier for users to switch between usage areas, such as Groups, Shopping, Notifications, etc. See an example below, taken from Mark Zuckerberg’s keynote address back in May, when the changes were first announced.įacebook will now remember your last position on the platform, and return you there when you reopen, rather than taking you to the top of your newsfeed. This has been a gradual move on Facebook’s part, with the only remaining predominantly blue area on the platforms UI now being the bar navigation bar at the top of screenĪs well as overall making the experience lighter and brighter, they’ve also unveiled a “Dark mode” that is soon to be making its way to desktop devices, presumably to make it easier on the eyes while one scrolls endlessly through one’s newsfeed. The logo is a lighter blue, and the overall desktop experience is less blue overall. See the screenshot below, courtesy of Social Media Today:įacebook is finally shuffling off its trademark light-navyish-blue for a more light, fresh look and feel. What’s Changed?Īcross the top of the desktop experience now, much like on mobile, you can switch between different “usage areas” of Facebook. However, we are aware of users seeing the module outside the U.S.Facebook’s newest version, internally referred to as “FB5” is starting to appear on peoples’ desktop devices. It makes one wonder at which point Facebook will acknowledge this, and choose to swap in or sync Instagram stories to Facebook’s Stories feature instead.įacebook hasn’t yet confirmed what percentage of users are seeing Stories on the desktop, but it’s not broadly available. Perhaps, after all, there are only so many places users want to post this sort of ephemeral content, and for the time being, people have chosen Instagram. It’s unclear that bringing Facebook Stories to the desktop web will impact its usage significantly. In fact, there were so few people using Stories on Facebook’s mobile app, that the company in April began to display grayed-out icons of your most frequently contacted friends instead of blank spaces in the Stories feature that no one much was using. However, on Facebook, the feature hasn’t seen as much traction. Elsewhere, Stories is inspiring redesigns of other top apps, including most recently, Tinder, Match, and Skype. It even tried a Stories-like feature in WhatsApp. That’s led to the format being broadly adopted across the industry.įacebook itself has added Stories to Instagram, Messenger, and its flagship app. Like Facebook’s News Feed – a format that went on to become the standard across social apps – Stories are a new way to share. The company has credited Snapchat with pioneering the visual communication format, but believes the pivot into Stories goes beyond simply copying a competitor’s popular app. The feature arrived on Facebook at the beginning of 2017, initially in Ireland before expanding to other countries, including the U.S. Half of the businesses on Instagram created a story in the past month, Facebook also announced this week, and Instagram’s average usage has climbed to 32 minutes per day for those under 25, and 24 minutes per day for those 25 and up, it said. It now has 250 million daily users, compared with Snapchat’s 166 million. With the first five months, Instagram Stories soared to 150 million daily users. The company chose to bring Stories to Facebook, after seeing its success on Instagram, where Stories had debuted in summer 2016. The explanation simply states that Stories consist of photos and video that are visible for 24 hours before they disappear.įacebook has confirmed to TechCrunch the Stories launch on desktop is still considered a test, but notes that a wider rollout is expected soon. A small question mark icon appears in the Stories module, as well, which will explain the feature’s purpose, when hovered over with your cursor. Here, the Stories feature is no longer at the top of the page, but is instead off to the right side, where it’s at least a bit less intrusive. Facebook Stories, the shameless Snapchat clone that sits above the News Feed on Facebook’s mobile app, is now rolling out to Facebook’s desktop site.
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